Our country must give every child the best start in life, and right now we are falling short.

Despite improvements among some children, too many continue to fall behind in their first few years, particularly those living in poverty. Many are not ready to learn by the age of five and struggle with their health and wellbeing, leading to damaging long-term consequences.

This reality obstructs our country’s path to a more prosperous future. We will never truly level up if we don’t recognise this. There are steps we can take now to help those children, even though they and we may not realise the benefits for decades.

Between now and 2030, we must all work together to make our country the best to be born into.

We call on central and local government, community organisations, the private sector, parents, and society as a whole to come together to achieve this goal.

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